As a Perth real estate agent or conveyancer, you know delivering a great service is critical to ongoing success. But did you know that brand consistency is just as important as the quality of your services? In fact, consistency can be the key to standing out in a crowded market and building trust with your audience.
You offer the best service, but no one knows about it. Why? Because your messaging is inconsistent and doesn’t reach the right people. In this blog post, we’ll explore the importance of brand consistency on social media and how it can help you create a powerful marketing strategy.
Why Brand Consistency Matters on Social Media
First, let’s define what we mean by brand consistency. Essentially, it means that your brand should have a clear and cohesive image across all channels and touchpoints. This includes your website, social media accounts, business cards, signage, and more.
Now, if you work for a franchise or large company, you likely have Brand Guidelines that you need to follow. These contain all of the rules and tools to keep your content consistent. And, if you don’t have brand guidelines? Create your own! It can be as simple as creating a folder in your G Drive or Dropbox and putting all of your brand assets there for easy access. This includes your logo, brand colours, tone of voice guidelines and any images or graphics that are part of your brand’s identity.
Brand consistency comes into play when we use the assets in our brand guidelines each and every time we create any sort of content that we put out into the world. Why is this so important? For one, it helps to build recognition and awareness among your target audience. If they see your logo or brand colours consistently, they’ll start to associate them with your business. Over time, this repetitive exposure means that they’ll remember you when it comes time to make a decision.
Consistency also helps to establish credibility and professionalism. When your brand looks and sounds the same across all channels, it shows that you take your business seriously. That you are committed to delivering quality services. On the other hand, if your branding is inconsistent or haphazard, it can give the impression that you’re disorganised, a new business or at worst, not trustworthy. In the competitive world of real estate and conveyancing, trust is everything – and a consistent brand can help you earn it.
Tips for Maintaining Brand Consistency on Social Media
So how can you ensure brand consistency on social media? Here are a few tips:
1. Define Your Brand Guidelines
The first step to maintaining brand consistency is to define your brand guidelines. This includes your brand mission, values, personality, tone of voice, visual elements, and more. Once you have a clear understanding of what your brand stands for and how it should look and sound, you can create a style guide. This is a document that outlines all of these elements in detail. It should be shared with anyone responsible for creating content or managing your social media accounts.
2. Use Templates and Tools
To ensure consistency in your visual branding, consider using templates and tools for your social media posts. For example, you can create templates for your Instagram stories or Facebook posts that feature your brand colours, fonts, and logo. This will help to ensure that all of your posts have a consistent look and feel.
Top tip: Tools like Canva allow you to create professional-looking graphics that align with your brand guidelines using pre-designed templates. You can even upload all of your brand fonts, colours and logos to your Canva Brand Kit.
3. Monitor and Evaluate Your Social Media Strategy
Finally, it’s important to regularly monitor and evaluate your social media strategy to ensure that it aligns with your brand guidelines and goals. This includes tracking your engagement rates, follower growth, and other key metrics to see how your content is resonating with your audience. Use this information to make adjustments and improvements to your strategy over time.
Strong Brand Consistency: Your Key to Success on Social Media!
Maintaining brand consistency on social media is essential for real estate agents and conveyancers who want to establish a strong and trustworthy brand. By defining your brand guidelines, using templates and tools like Canva, and monitoring your strategy, you can create a powerful marketing strategy that resonates with your audience and sets you apart from the competition.
