Social media has become an integral part of our personal and professional lives. With a plethora of social media platforms available, it can be overwhelming to decide which platform to focus on for your real estate business. In this post, we’ll explore the most popular social media platforms available to you. We’ll also look at how they apply to modern, market-leading WA real estate agents and conveyancers.
Facebook is the most popular social media platform with over 2.7 billion monthly active users. It is one of the most common platforms for real estate agents and conveyancers. At the very least, you should ensure that you have a business page set up linking to your current contact details. However, you should also seriously consider it as a key platform to reach potential clients and promote your services.
Why should I use Facebook in my real estate business?
- Business Page: A Facebook Business Page lets you showcase your listings, post regular updates, and interact with past and potential clients.
- Groups: Facebook Groups are an excellent way to connect with people in your local area. Use them to build rapport and share valuable tips and advice without the expectation of anything in return.
- Targeted advertising: With Facebook’s advertising tools, you can target specific audiences based on their location, interests, and behaviours.
Instagram is a highly visual platform with over 1 billion active users. It’s an ideal platform for real estate agents and conveyancers to showcase their services.
How can I use Instagram to showcase my property business?
- Visual content: Instagram is all about visual content, making it an excellent platform for showcasing listings through high-quality photos and videos.
- Hashtags: Hashtags allow you to reach a broader audience. They are a tool to connect with people interested in real estate in a specific location or niche.
- Instagram Stories: Instagram Stories are a great way to showcase behind-the-scenes content, share tips and advice, and engage with your followers. Stories, especially where you are ‘face-to-camera’ allow for a deeper connection with your audience.
LinkedIn is a professional networking platform with over 700 million members. It is a valuable platform for real estate agents and conveyancers to connect with other professionals in the industry, and broaden their network.
What are the benefits of using LinkedIn for my conveyancing business?
- Professional networking: LinkedIn allows you to connect with other professionals in the real estate industry, and adjacent industries. This can lead to new business opportunities as well as building a supportive community around you.
- Thought leadership: LinkedIn is an excellent platform to establish yourself as a thought leader in the industry. Share valuable content and insights about your market.
- Company Page: A LinkedIn Company Page allows you to showcase your services and connect with potential clients.
YouTube
YouTube is the second-largest search engine after Google, with over 2 billion monthly active users. It offers an opportunity for real estate agents and conveyancers to showcase video content to highlight their properties and services.
How can I leverage YouTube in my real estate business?
- Video content: YouTube allows you to showcase your properties through video content. This is the perfect opportunity to share virtual tours of your listings.
- SEO: YouTube is owned by Google, and videos can rank in Google search results, increasing your visibility online.
- Educational content: You can use YouTube to share educational content. Think tips and advice for buying or selling a property.
TikTok
TikTok is a relatively new social media platform that has taken the world by storm. If you love creating video content and want to stand out from the crowd, TikTok is where it’s at. It is the ultimate platform to showcase your personality and creativity.
Do I need to be on TikTok as a property professional?
- Viral potential: TikTok videos have the potential to go viral, increasing your reach and visibility online.
- Creative content: TikTok allows you to showcase your creativity and personality through short-form videos.
- Hashtags: Hashtags on TikTok allow you to connect with people interested in real estate in your local area or those interested in your niche.
Google My Business
Google My Business is a free business listing platform that allows businesses to manage their online presence across Google, including search and maps.
Why do I need a Google My Business profile for my conveyancing business?
- Local SEO: It is a powerful tool for local SEO and can help you to show up in Google’s search results when potential clients search for real estate services in their local area.
- Post updates: Google My Business allows businesses to post updates and share photos and videos with their clients and potential clients.
- Google Reviews: Via your Google My Business profile, you can respond to client reviews about your business.
Don’t Just Pick One: Maximizing Your Presence on Multiple Social Media Platforms
Now, before you start panicking about how on earth you can be across all of these different platforms, let us make it clear – you don’t have to be! We recommend choosing a couple of platforms to commit to being present on and only once you’ve mastered that, adding others. For most real estate and conveyancing businesses, that would look like starting with Facebook, Instagram and Google My Business. You can find more information about putting together a social media strategy for your business in our recent post.
By understanding the benefits of each social media platform and how they apply to the real estate industry, you’ll be able to choose the right platforms for your business. And by leveraging the right platforms, you can reach a wider audience, establish yourself as an industry expert, and ultimately grow your business.
