If you’re a real estate agent or conveyancer looking to grow your business, building a strong online presence is crucial. In today’s digital age, consumers are increasingly turning to the internet to research and make buying decisions. But where they go depends on the consumer. And so an omnichannel marketing strategy is needed.
Think about the last time you looked for a service provider. We’ll hazard a guess there was some Googling and/or stalking of possible candidates online. With information so readily available at our fingerprints, it’s the smart way to search for trusted suppliers. And so, by establishing a strong online presence, you too can position yourself as a trusted authority and attract new clients.
Here are some key steps to building a strong online presence for your real estate business:
Develop a comprehensive online marketing strategy
To build a strong online presence, it’s important to develop a comprehensive online marketing strategy. This is one that doesn’t just focus on one channel or platform. Instead, a good strategy is multichannel, leveraging various platforms. This includes a website, social media profiles, email marketing, and more. By creating a consistent brand message and experience across all channels, you can establish trust and credibility with potential clients.
Embrace omnichannel marketing
In addition to having a comprehensive online marketing strategy, it’s important to embrace omnichannel marketing. This means being omnipresent. Active on multiple channels and platforms, both online and offline channels throughout your client’s customer journey.
Omnichannel marketing ensures that your messaging is consistent to drive home a strong brand message across different stages of the buyer’s journey. And by being everywhere your potential clients are, you can increase your visibility and reach a wider audience.
Leverage social media
Social media is a powerful tool that all real estate professionals should be using to build their brand. Not only is it a cost-effective way to share your brand values and message, but it makes connecting with potential clients simple. By creating engaging and informative content, you can establish yourself as a thought leader in the industry and attract new followers. Additionally, social media provides an opportunity to showcase your listings and connect with potential buyers and sellers.
To find out more about how to create a social media strategy for your business, read our recent blog post.
Optimise your website for search engines
Your website is the foundation of your online presence and should be optimised for search engines. By incorporating keywords related to your services and location, you can improve your website’s visibility in search engine results pages. Particularly for real estate agents and conveyancers, location-specific optimisation ensures that you reach the local audience you’re wanting to get in front of.
Additionally, having a mobile-friendly website and fast load times can improve the user experience. This encourages visitors to stay on your site longer and in turn, makes them more likely to convert to customers in the future.
Take advantage of your email list
Your email list should be considered a key asset in your business. After all, it is a list of direct contacts of past clients, current clients and future clients who have all either already worked with you or expressed some desire to work with you in the future. These people are key to ensuring the longevity of your brand. A solid email marketing strategy should be a key component of your omnichannel marketing strategy.
By leveraging this database, and sharing regular and relevant updates with them, your brand continues to remain at the forefront of their mind.
An omnichannel marketing strategy is essential for real estate and conveyancing professionals
Building a strong online presence is essential for real estate professionals looking to attract new clients and establish themselves as industry leaders. If a potential client jumps online to find out more about you and can’t find anything, it’s likely they’ll opt for a more present competitor. Or possibly worse still, if they find poor quality, irrelevant content, they’ll dismiss you as not being an expert in your field. By developing a comprehensive online marketing strategy including leveraging social media, optimising your website and utilising your email database, you can position yourself for success in today’s digital age.
