Do you see other businesses creating beautiful, attention-grabbing graphics and images to accompany their social media posts? One thing we often help clients out with is social media post design. It is a skill that not many business owners feel confident in, but they appreciate that creating visually appealing posts is crucial for capturing your audience’s attention and leaving a lasting impression. In today’s fast-paced digital world, standing out among the sea of content requires a thoughtful and cohesive approach. Let’s explore some effective tips for crafting visually captivating social media posts that will leave your audience wanting more.
Stay on brand
Consistency is key to establishing a strong brand identity. Incorporate your brand colours, fonts, and logo into your social media graphics. Consistent visuals make your posts recognisable and build trust with your audience. Stick to a colour palette that reflects your brand’s personality, and use fonts that align with your brand’s tone – whether modern, playful, or professional. Including your logo ensures your brand is always front and centre in your posts.
Hot tip: set up a brand kit in Canva to save all your colours, fonts and logos so they’re easy to insert into any graphic you’re creating.
Feature yourself and your team in your social media post design
People want to buy from people. They want to get to know the team behind your business. Showcasing the people behind your business humanises your brand and fosters a connection with your audience. Share photos and videos of yourself and your team members. It could be anything – hosting a home open, celebrating a sale, or simply having fun. This personal touch adds authenticity and helps build a sense of community with your followers.
Hot tip: you don’t need pro photos or videos (though these are a great asset to have). Reels, in particular, tend to do exceptionally well using simple footage shot on your iPhone.
Incorporate readable text graphics
While visuals are essential, well-crafted text graphics can convey powerful messages. Include quotes, tips, or calls to action in your posts to engage your audience. Ensure the text is large enough to be easily readable, especially on mobile devices. If you have lengthy content to share, consider using captivating visuals to accompany the text and encourage readers to dive deeper in the caption or through a blog post.
Hot tip: Canva is perfect for creating on-brand graphics. You can select from one of the thousands of pre-designed templates, insert your branding and text and voila – beautiful graphic to share on your socials!
Utilise high-quality images and video
Now, let’s reiterate – this is not to say that you need to share only professional shots. You can still get incredibly high-quality content using your phone. A good mix of visuals incorporates professional branding shots as well as self-captured content. Your smartphone camera can work wonders, but be mindful of lighting and composition, and don’t zoom in too much. High-quality visuals create a professional impression and make your content more shareable.
Obtain consent and give proper credit
User-Generated Content or content from other creators can be great to share on your own socials. However, be sure to remember that if you’re using images or videos from other sources, always seek permission from the original creators. When sharing content from other accounts, give proper credit by tagging the creators in your posts. This shows respect for intellectual property and helps you foster positive relationships within your community.
Hot tip: Unsplash has a comprehensive library of royalty-free images for you to use. You can tag the creator when sharing their images as a courtesy.
Diversify your social media post design
Variety keeps your audience engaged and interested. Mix up your content with a combination of text graphics, images of your team, your listings and video content. Showcase your properties or listings, share valuable tips and industry insights, and don’t forget to add a touch of fun and personality. The key is to provide value to your audience while keeping them entertained.
Hot tip: when planning out your content, consider having a social media strategy to be clear on your goals, purpose and the content mix you’re sharing.
Social media post design to captivate your audience with stunning visuals
Creating visually appealing social media posts requires a thoughtful approach that aligns with your brand identity and speaks to your target audience. By utilising brand elements, featuring yourself and your team, incorporating readable text graphics and using high-quality visuals, you’ll be well on your way to captivating your audience and building a strong online presence. Remember, your social media feed is an extension of your brand, so make it visually appealing, engaging, and a true reflection of your business. Happy posting!
